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Sharing lessons from 9 years of Software Development, 6 Years of Growth Marketing, and leading growth for startups to 9 figures revenue behemoths.

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Latest blog posts

Paid Ads

Paid Ads Sucks? Yes, only if you do these 5 mistakes

Five common mistakes I’ve observed countless times while analyzing Ads Accounts that are blocking your product growth

Emiliano Potignano

5 min read
Conversion Rate Optimization

Is Survivorship Bias Limiting Your Startup's Potential? Tips To Overcome It Today

Tracking and analyzing can help identify potential issues with the customer journey, leading to increased revenue and improved conversion rates.

Emiliano Potignano

5 min read
Paid Ads

Tips from managing +1M USD/ month in Ad Spend on Pinterest

Battle tested strategies that helped me to manage huge budgets at scale in Pinterest while maintaining profitability.

Emiliano Potignano

5 min read
Marketing Attribution

Maximize your Startup Growth with First-party data

Many startups face challenges with attribution, especially when selling high-consideration products with a long sales cycle. In my latest blog post explores why attribution is such a challenge and how you can avoid it by using first-party data.

Emiliano Potignano

5 min read