Latest blog posts
Paid Ads Sucks? Yes, only if you do these 5 mistakes
Five common mistakes I’ve observed countless times while analyzing Ads Accounts that are blocking your product growth
Emiliano Potignano
Is Survivorship Bias Limiting Your Startup's Potential? Tips To Overcome It Today
Tracking and analyzing can help identify potential issues with the customer journey, leading to increased revenue and improved conversion rates.
Emiliano Potignano
Tips from managing +1M USD/ month in Ad Spend on Pinterest
Battle tested strategies that helped me to manage huge budgets at scale in Pinterest while maintaining profitability.
Emiliano Potignano
Maximize your Startup Growth with First-party data
Many startups face challenges with attribution, especially when selling high-consideration products with a long sales cycle. In my latest blog post explores why attribution is such a challenge and how you can avoid it by using first-party data.
Emiliano Potignano